What women desire
ZŪKA ESSENTIALS
ZŪKA ESSENTIALS is a London-based start-up that produces high-quality, organic, universal body oils for both women and men.
After establishing the partnership, we immediately began working on creating high-quality product images and descriptions for the first product’s product page. Given the high competition at the given price level, it was challenging to convey the exclusivity of the product and attract the first customers. However, we were successful with the help of advertising and the owner and face of ZŪKA ESSENTIALS’ presence on Instagram.
The initial customer reviews confirmed the high quality of the product due to its top-quality ingredients, so we have no choice but to continue promoting the product in the face of strong competition from cheaper but much lower quality products.
Advantages
- Extremely high-quality products, made using only the best raw materials
- Building brand awareness outside of Amazon on social media platforms
- Regular, satisfied customers who make repeat purchases
Disadvantages
- Very high competition in the market
- Limited resources for promotion
- Universal product, making it difficult to target a specific group of people