I have a fondness for Underground Food, not only because the owners are kind individuals, but mainly because it is hard for most people to believe that someone can sell dried worms on Amazon.

Before selling on Amazon, they only sold their products on the local market in the Czech Republic. We began selling on Amazon.de in January 2020, and I believe that the timing could not have been better.

As the global pandemic progressed, sales on Amazon in Europe increased, and so did the demand for dried worms. With the help of aggressive advertising, we achieved the first positions in organic search in an incredibly short time (6 months) and became the market leader. However, this success also brought us some problems, such as unwanted attention from competitors, fake reviews, and copying of our packaging. We dealt with these issues as best we could while still following all rules on Amazon.

After several years of selling on Amazon, Underground Food offers more than 10 products, and several of them are the top-selling units in the market. Following the success in the dried worms market, we have started to enter the market for dog treats. Keep your fingers crossed for us!