We have a soft spot for Underground Food, not only because the owners are pleasant people, but mainly because no one believes us when we say it’s possible to sell dried worms on Amazon.

Before launching sales on Amazon, the company relied solely on sales in the local market in the Czech Republic. We entered the German Amazon.de in January 2020, and to this day, we believe we couldn’t have picked a better time.

As the global pandemic spread, Amazon sales in Europe increased, and, of course, so did the demand for dried worms. In an incredibly short time (6 months), with the help of aggressive advertising, we secured top positions in organic search, becoming a market leader.

However, this also brought us some challenges, such as unwanted attention from competitors, a few ‘fake’ reviews, and the copying of our packaging. We tackled all of these while ensuring we didn’t break any of Amazon’s rules.

Today, after several years of selling on Amazon, Underground Food offers more than 30 types of products, and with many of them, we are the market leader with the highest monthly sales.

After the success in selling dried worms, we have now ventured into the dog treat market. Wish us luck!