Exclusive products for
the masses
BOOS LABS
Radovan M.
BOOS LABS has been operating in the market of dietary supplements and cosmetics for several years. They offer unique and exclusive products that are, however, intended for the masses. Sales on Amazon provide BOOS LABS with supplementary income alongside their main sales through their company e-shop and the distribution of products to wholesalers.
The company started selling on Amazon before collaborating with PrimeLine, under the management of another marketing agency. After our analysis of their Amazon Seller Central, Amazon PPC ads, and other sales components on Amazon, they decided to leave the old marketing agency and began using our services.
We tailored the collaboration to suit both parties precisely. Today, we sell in all European countries, the USA, and the United Arab Emirates. We focus on the company’s unique product called ‘For Grey Hair,’ which is an alternative to hair dye, as well as new trends in dietary supplements. During our collaboration, we have built solid organic rankings through advertising and promotional offers. After gathering a sufficient number of reviews, our positions were solidified, and each month we organically reach countless people around the world.
Advantages
- Unique products with low competition
- Flexibility in using discounts as a marketing strategy
- Satisfied customers who make repeat purchases
Challenges
- Introducing an unknown product – building a market for it
- It may be hard for some customers to put trust in such product
- Risk of improper use by customers and negative reviews